Texas singer-songwriter Kevin Fowler is the Keynote interviewee at the annual “I’ve Made a Record…Now What?” seminar, Wednesday, January 30, 2008 in Houston.
Fowler shares his experiences from selling 200,000 independent CDs to his present relationship with Equity Records, which has increased his national profile with the latest release, Bring It On.
“Whatever your job in music, Kevin Fowler has done it,” said Ed Shane of Shane Media and publisher of Best In Texas Music Magazine. “From pulling cables to financing his own CDs to doing national radio tours, he’s got insight and stories to tell. I can’t wait to climb on the keynote barstool and interview him at the end of the seminar day about how he took charge of his own career.”
Now known as the “Now What?” seminar, it’s the 7th annual career development and information seminar for recording artists, musicians, songwriters, promoters, and others making music in Texas, presented by Shane Media, the Texas Music Chart and Best In Texas.
Fowler’s interview closes a full day of information sessions.
The seminar begins with a session on publishing and licensing with Shelby Kennedy, Senior Vice President of BMI, the performance rights organization. A successful songwriter himself, Kennedy discusses the present climate at major publishing houses and outlines the realities and rewards of writing songs and getting them to the marketplace.
For the fist time in its seven-year history, the seminar features a real-world case study: Sunny Sweeney, an Austin-based singer whose CD was chosen for national distribution by Big Machine Records, a Nashville-based independent label with an eye to the future of promotion and distribution.
John Zarling, Sr. Director of New Media & National Promotion Strategy for Big Machine Records and its sister imprint The Valory Music Co., takes seminar attendees step-by-step through the process of building awareness for Sweeney’s “Heartbreaker’s Hall of Fame.” Sweeney appears with Zarling to offer firsthand responses to how the relationship with Big Machine affected her career.
Other sessions on the “Now What?” agenda for 2008:
RADIO – Texas radio programmers outline their criteria for airplay with Jennifer Allan, Music Director at WACO 100, Waco; Frank Edwards, Program Director of KRYS, Corpus Christi; and Karen Erwin, Music Director at KYOX, “The Ox,” Comanche.
PROMOTION – A panel of music promotion experts who specialize in the Texas market: Debbie Green, Debbie Green Promotions, San Antonio; Gerrie McDowell, Gerrico, Inc., Dallas; Ed Spacek, The Spacek Company, Austin; and Rick Lovett, Winding Road Music, Fort Worth.
THE NEW PARADIGM – What’s the best way to get a new performance to the consumer? CD? Digital downloads? Flash drives? The answer seems to be “Yes” and the options change almost daily. Kathy Douglas of Indie Extreme shares success stories from independent artists who get attention at mainstream media. Her company’s slogan is “You don’t have to get a big deal to be a big deal.”
“I’ve Made a Record…Now What?” is Wednesday, January 30, 2008 at the Show Room of Dave & Buster’s, 6010 Richmond Avenue, Houston, four miles east of the Sam Houston Tollway, convenient to hotels.
Pre-registration is $109.00 per person before January 7, $129.00 thereafter. Price includes seminar, lunch, and workbook.
For more information, call 713-952-9221 or log on to www.TexasMusicChart.com/seminar for a secure PayPal link.

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